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Rethink consumer goods

The consumer goods industry is used to market challenges and uncertainty, but the scale, severity and suddenness of recent disruptions is unprecedented. Consumers are adapting to new personal circumstances by spending their time and money differently, wondering what the future holds. Increasingly connected, consumers require any time and anywhere products and services.

40% (approximately) of leading brands have declining sales because of their failure to adapt to consumer needs.

Being able to pivot to dramatic market changes is not easy but advancements in technology have enabled successful consumer goods companies to embrace transformation and adopt technological and cultural change. Our innovation, industry depth and execution with Microsoft technologies will help our clients to relish rather than fear the next challenge. Product manufacturers are depending on their technology partners to bring an end-to-end value proposition.

“These innovations not only improve our overall business performance, but they will also vastly improve the overall customer experience to help them master those food moments.”

Jeff Suellentrop Jeff Suellentrop Vice President of Enterprise Architecture and Programs at Breville

The benefits we bring to Consumer Goods organizations

We understand the role technology plays in a successful organizational transformation. We can help you:
  • Integrate retail into your distribution channel
  • Make your product go-to-market strategy faster, smarter and more efficient
  • Discover new, more meaningful opportunities to engage with retailers, consumers and supply chain vendors
  • Use data to create responsive, engaging customer experiences across all channels
  • Identify the right tools to empower your workforce to be more flexible, efficient and effective
  • Overcome limitations and missed opportunities in your infrastructure with data management and analytics
  • Move to platforms and technologies that can accurately fulfill consumer expectations for personalization and engagement
  • Unify a strategy for your marketing message and brand strategy
  • Shift to technology priorities that encourage innovation and change management so you stay competitive
  • Reinforce and strengthen customer loyalty to keep your customers coming back
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Our experience: Ensuring business continuity during global disruption

Whether it’s due to a global disruption or part of a wider employee experience initiative, businesses across the world must rethink their approach to the workplace and embrace greater flexibility.

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Four steps manufacturers can take today to be ready for the future

Tom Nall shares some ideas to prepare your manufacturing company to resist and emerge as one of the winners during these challenging times.

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Henkel reinvents productivity with Office 365

Office 365 empowers 47,000 employees.

Our consumer goods expertise

Avanade is a joint venture between Microsoft and Accenture. From Unilever to Treasury Wine Estates, some of the world’s leading consumer goods companies rely on our services to innovate, get to market faster and achieve business goals at lower cost.

Our combined industry, strategic and technical expertise means we understand the complexities of the consumer goods industry and are committed to providing innovative Industry 4.0 solutions.

  • We have over 200 consumer goods clients and approximately 3000 consumer goods professionals.
  • We focus on Consumer Goods trends and thought leadership.
  • We have a Global network of digital innovation studios
  • Market analysts Forrester and IDC rate us as leaders for Dynamics 365 and Microsoft implementation services respectively.
  • Microsoft Alliance partner of the year for 11 consecutive years.
Consumer goods manufacturers are becoming Future Ready. Now.

It takes technology and ingenuity to get ready for what’s next.

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Four steps manufacturers can take today to be ready for the future

Tom Nall shares some ideas to prepare your manufacturing company to resist and emerge as one of the winners during these challenging times.

Gain insight into consumer goods

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Automation in consumer goods

Digital and automation capabilities are transforming the industry.

Intelligent Business Applications

With Microsoft Dynamics 365, Avanade brings the best of Microsoft technology with tailored business solutions, so organizations can improve existing flows and processes, identify and pursue new business opportunities, and stay ahead of competition.

Microsoft Cloud for Manufacturing, personalized by Avanade

Accelerate innovation and realize value faster

Ai and Automation

Transforming your organization requires moving away from embedded legacy technology to new, modern systems to help you be ready for the future.

AI Benchmarking

In uncertain times, AI has become a powerful differentiator for organizations as they rethink how to respond, reset and renew their business with AI at the center for continuity, resilience and business growth.

Our Insights

Spanning people, processes and digital technologies, we help clients realise the potential of Industry 4.0 solutions in the following areas:

Industries

Transforming businesses into digital enterprises, whatever the industry.

Contact Avanade

Next steps

Find out more about how we’re helping consumer goods organizations navigate their new reality.

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