It’s time to rethink retail

The retail industry has been dealing with a number of challenges the last few years: increased complexity in the supply chain, more demand for online and omnichannel shopping experiences, shortage of qualified talent and rapidly changing customer preferences to name a few. All these scenarios were intensified by the pandemic, forcing some retailers out of business and leaving others actively rethinking the best way to move forward efficiently and responsibly. Through it all there remains one constant: Retailers cannot afford to be this unprepared again.

Some reinvention will be necessary immediately to show customers and employees that retailers really understand and appreciate their wants and needs. We have a three-phase plan (Respond, Reset, Renew) to help you organize your rethink journey but the ultimate procedure is to constantly renew your organization so you can be prepared for the next disruption, whenever it may occur.

We have lots of ideas on where and how to prioritize next steps. So, take a breath or two, then focus on how to rethink and prepare for the future. We have plenty of experience in the retail industry to draw upon. Here’s what one of our clients said about us:

"It was important for us to update our systems, and we needed a partner who understood and could handle the extent of our digital transformation. For us, it was a learning experience at all levels of the company to grow and find out what it really meant to be process-oriented."

Maja Robertsson Director of Logistic and IT, OKQ8 Skandinavia

The future is just that: the future and it’s a scary one for many retailers. But recent months have proven we can all learn and adapt fast if we are willing to break with convention. There are ways to ensure that your retail company will be more resilient and sure-footed. Let us help you find out what works best for you.

    Our retail expertise

    Avanade is a joint venture between Microsoft and Accenture. Our combined industry, strategic and technical expertise means we understand the unique complexities of the retail market.

    We can help you create an intelligent retail experience. We can deliver innovations such as advanced store replenishment, master data synchronization, assisted selling, next-generation retail management infrastructure, digital marketing, intelligent revenue growth, predictive analytics, and multichannel service and fulfillment.

    Our retail expertise is extensive:

    • We have over 2,400 retail industry professionals.
    • We currently have more than 100 large retail projects worldwide.
    • Eleven out of the world’s 40 largest retailers are Avanade clients.
    • More than 700 of our global delivery people are focused on retail.
    • We are well known in the industry for our innovative presence at NRF and other industry events.
    Rethink the new realities of retail

    What lies ahead for the future of the retail industry?

    Retail Excellence Playbook

    A new playbook for customer experience and operational excellence in 2021.

    Now is the moment to reimagine the store experience

    Realize the intelligent store with Microsoft and Avanade.

    Rethink the way forward

    5 priorities to guide retailers through the pandemic and emerge from it successfully.

    Experience ICA-Roslagstull’s intelligent retail solution

    Partnering with Avanade, Microsoft and Ombori, ICA-Rostagstull adopted several aspects of Avanade's new Intelligent Store framework.

    Seattle Goodwill ‘grows up with technology’

    Seattle Goodwill’s retail thrift business had aging business systems comprised of disconnected solutions supported by manual processes. We helped the nonprofit implement a new Microsoft Dynamics-based platform, covering the back office, stores and the warehouses.

    eurotrade elevates its retail operations to increase sales

    We helped consolidate eurotrade's three material management systems to create a common platform for finance and warehouse logistics.

    Venca takes control of its digital marketing campaigns with style

    Avanade implemented its new Adobe Campaign platform and integrated the solution with Microsoft Dynamics 365.

    The Intelligent Retailer

    Provide a seamless experience to customers across all channels.

    Microsoft Cloud for Retail, personalized by Avanade

    Accelerate innovation and realize value faster.

    Contactless Commerce

    Start or update your Buy Online, Pick up at Store experience.

    Analytics and AI

    Create the advantage you need for the future-ready business.


    Transforming businesses into digital enterprises, whatever the industry.

    Contact Avanade

    Next steps

    Find out how we can help you deliver an intelligent retail experience.

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