Is your frontline prepared for the changing role of the store?
Research from Avanade and Incisiv details specific recommendations for retailers to empower their frontline workforce to deliver a great customer experience and succeed.
By 2019, 50% of retailers will have adopted an omni-channel commerce platform (Source: IDC FutureScape: Worldwide Retail 2018 Predictions). These retailers understand that their customers are looking for a unified, seamless and personalized shopping experience across all channels. Customers expect shopping to be dynamic, interactive and social.
With this shift, value is less about the product and more about the buying journey. To guarantee success, that journey needs to be positive for both the customer and the retail employees.
"We wanted to create an experience that was as seamless as possible, without any physical intermediary. Thanks to Kinect and interactive technology, we were able to share real-time data on suspended screens, all triggered by natural gestures."
A connected retail experience can increase customer and employee loyalty – not to mention sales. To achieve this, retailers must become intelligent enterprises. This enables you to harness the power of analytics and innovation to deliver a unified commerce approach to sales, mobility and productivity, as well as optimized interactions between customers and your frontline workforce.
The result should be delighted customers and maximized efficiency.
Avanade is a joint venture between Microsoft and Accenture. Our combined industry, strategic and technical expertise means we understand the unique complexities of the retail market.
We can help you create an intelligent retail experience. We can deliver innovations such as advanced store replenishment, master data synchronization, assisted selling, next-generation retail management infrastructure, digital marketing, intelligent revenue growth, predictive analytics, and multichannel service and fulfillment.
Our retail expertise is extensive:
Find out how you can deliver a connected retail experience for your customers.