Julia Martin
Julia Martin is a marketing leader and certified CX champion passionate about creating and delivering exceptional client experiences. Throughout her career Julia has focused on creating innovative B2B marketing strategies, multi-channel campaigns and account-based marketing programs with a relentless focus on the client.
Top topics Julia writes about:
Latest
Customer Experience
Customer experience and the core elements of love
Posted on February 25, 2020
Julia Martin is looking at the triangular theory of love through a CX lens.
Customer Experience
The “X” in CX stands for eXceptional
Posted on January 15, 2020
Julia Martin discusses three ways to deliver exceptional customer experience and grow long term affinity for your products and services.
Customer Experience
For B2B, the status quo of customer segmentation just doesn’t cut it
Posted on July 22, 2019
While traditional customer segmentation models work well for B2C, they lack the depth of insight critical to dissecting a complicated B2B customer base.
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