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Julia Martin

Julia Martin

Julia Martin is a marketing leader and certified CX champion passionate about creating and delivering exceptional client experiences. Throughout her career Julia has focused on creating innovative B2B marketing strategies, multi-channel campaigns and account-based marketing programs with a relentless focus on the client.

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Customer Experience

For B2B, the status quo of customer segmentation just doesn’t cut it

Posted on July 22, 2019

While traditional customer segmentation models work well for B2C, they lack the depth of insight critical to dissecting a complicated B2B customer base. Learn more from Julia Martin.

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