Avanade’s Small, Medium Enterprises & Channels (SME&C) business is at the forefront of unlocking growth in a rapidly expanding segment, aligned to Microsoft’s strategic focus on the SME&C market and its significant untapped opportunity. This dedicated business unit enables Avanade to bring enterprise-grade capabilities to a broader customer base through a fundamentally different delivery model. We combine pre-packaged, outcome-driven offerings (“Catalyst Solutions”) with agile, high-performing delivery teams (“Squads”) to deliver work faster, more consistently, and at greater value. This approach allows us to scale with Microsoft, serve more clients efficiently, and accelerate impact without the constraints of traditional delivery models. Joining SME&C means being part of a global growth engine where we are reshaping how technology services are sold and delivered, and creating new opportunities to drive repeatable success, innovation, and market leadership in a high-growth segment. 

The Content Strategy Lead is accountable for defining and evolving Avanade’s content strategy for the new SME&C business unit to ensure we tell a clear, consistent, and compelling story to our priority audiences. This role sits at the intersection of strategy, storytelling, marketing, and sales enablement—translating enterprise priorities and growth strategies into content that drives understanding, engagement, and action. 

The role ensures content is audience‑led, outcome‑focused, and scalable, supporting Avanade’s growth ambitions across markets, industries, and solutions. 

Content strategy & direction 

• Define and maintain a clear content strategy aligned to Avanade SME&C’s strategy, growth priorities, and broader brand narrative. 

• Translate complex strategies, offerings, and data into simple, compelling content frameworks and storylines. 

• Establish content principles, standards, and guidance to ensure consistency of voice, tone, and message across the business. 

• Agree our key metrics and create an environment for regular progress updates with both data & stories 

Audience‑led storytelling 

• Identify priority audiences (clients, sellers, partners, employees) and shape content approaches tailored to their needs and decision points. 

• Curate and develop core narratives that connect strategy, value propositions, client outcomes, and proof points. 

• Ensure content supports the full lifecycle—from awareness and engagement through to sales enablement and advocacy. 

Execution enablement 

• Partner closely across SME&C as well as with Marketing, Sales, Growth Office, and Portfolio leaders to turn strategy into high‑impact content assets. 

• Guide creative and production teams with clear briefs, story arcs, and success measures. 

• Oversee the evolution of reusable, modular content systems that scale globally and can be adapted locally. 

Governance & quality 

• Establish governance for content creation, review, reuse, and retirement to avoid duplication and inconsistency. 

• Act as a quality bar for strategic content—ensuring it is on‑brand, audience‑relevant, and commercially effective. 

• Support prioritisation decisions on where content investment will have the greatest impact. 

Measurement & continuous improvement 

• Define success measures for strategic content and use insights to continuously improve effectiveness. 

• Gather feedback from sellers, leaders, and stakeholders to refine narratives and formats. 

• Explore how AI and modern tools can improve content quality, speed, and scale. 

Stakeholders