Digital IQ

Aaron Reich leads Avanade’s technology strategy, driving innovation across the business and incubating emerging technologies like 5G, reality continuum, digital twin, open source, and OpenAI to deliver new value to clients across the globe. He manages Avanade’s global R&D function, oversees Avanade’s participation in the startup ecosystem and drives our responsible technology approach and digital ethics practice, including for our client work with generative AI.