What matters to BDR Thermea is creating more personalized and relevant online experiences

Customer Experience
Modern Workplace
Digital Products and Services
Avanade bdr thermea case study

Achieving what matters

BDR Thermea Group (BDR Thermea) – a global manufacturer and distributor of smart heating and cooling solutions related to sustainable energy – is delivering stand-out digital experiences for employees and customers. Thanks to a new Sitecore XM Cloud platform, web visitors are seeing a significant increase in mobile and desktop load speeds, while developers have boosted productivity by nearly nine times. With improved SEO value, faster browsing and more live campaign content, the manufacturer can drive meaningful customer interactions, engagement and sales.

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Inspiring change

With more of its customer base moving online, BDR Thermea’s digital presence had started to grow over the last few years. This led to an increased number of online touchpoints and more than 20 separate website experiences, which were all built slightly different. The manufacturer needed a solution that would strike the right balance between global standardization and local configuration to simplify content creation for marketers and deliver new capabilities faster. To make this happen, it turned to Accenture and Avanade – a joint venture between Accenture and Microsoft.

Driving innovation

Sitecore XM Cloud’s headless, composable design fit the bill. Composable offers a scalable, fast and user-friendly solution for digital transformation, bringing the benefits of a simplified content management system (CMS), tailored and localized customer experiences and greater brand awareness across markets. The new CMS provides faster time to market, as teams can now focus on building new features rather than maintaining and updating features for each separate operating company. It will also provide appropriate governance and ways of working to operate successfully for years to come.

Since launching, BDR Thermea has realized impressive benefits, including:

  • 790% productivity increase for web creators
  • 390% increase in mobile page load speeds
  • 79% increase in desktop page load speeds
  • Significant expected savings in annual company costs

Download the full case study here.

Talk to us about creating high-impact digital experiences with Sitecore to improve performance, enhance business and delight customers.

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