Scrum for Agile Marketing
Marketing can often get bogged down in reacting to occurrences, giving them no time to plan ahead and be proactive. There’s a better way.
Marketing can often get bogged down in reacting to occurrences, giving them no time to plan ahead and be proactive. There’s a better way.
Agile Marketing changes the way marketers work. It helps them to focus on the things that drive business value. This approach helps to make their results more impactful and increases overall return on investment.
Join Avanade, Scrum.org, the home of Scrum and B2B research firm, SiriusDecisions in this series of podcasts examining Agile Marketing. You will learn about the benefits of agility in marketing, how an agile operating model effects marketing, brand ownership and more.
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