There’s a new X in town
WX – Workplace experience

Customer experience (CX) and employee experience (EX) have been around for a while as drivers of competitive advantage. But leaders across the entire organization need to take a joint look at the bigger picture. Creating sustainable business value requires a much broader approach across technology, operations, culture and employee experience. This is what workplace experience (WX) is all about.

A great WX is no longer a nice to have, it is a must have. According to Gartner1, "by 2020, the greatest source of competitive advantage for 30% of organizations will come from the workforce's ability to creatively exploit digital technologies."

What once was an IT initiative is now a business-wide initiative enabled by IT. So, CHROs, COOs, CIOs and other business unit leaders … it’s time to join forces and redefine your workplace value equation.

(1) Gartner, " How to Market and Sell Digital Workplace Solutions," Craig Roth, Published: 23 February 2018

“With the digital workplace … we will reinvent productivity, enhance the customer experience, speed innovation and build competitive advantage.”

Markus Petrak Corporate Director, Integrated Business Solutions,Henkel AG

Empowered x Engaged = Unstoppable

Empowering people with the right technologies and engaging them with a great experience leads to unstoppable value for the business through increased cost efficiency, productivity and growth.

Research by MIT Sloan Center of Information Systems Research (CISR) demonstrates that companies that score in the top 25% of employee experience achieve2:

  • Double the customer satisfaction (industry-adjusted Net Promoter Score, NPS)
  • Twice the innovation in terms of percent of revenues from new products and services
  • 25% greater profitability compared to competitors
(2) “Building business value with employee experience,” Kristine Dery and Ina M. Sebastian, MIT Sloan Center of Information Systems Research (CISR), Research Briefing, Volume XVII, Number 6, June 2017

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Next steps

Workplace experience matters wherever you work.
Talk to us about changing yours.

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