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Unibail-Rodamco-Westfield’s new Sitecore platform optimizes web traffic and customer experience

Business Situation

Unibail-Rodamco-Westfield (URW) is the global leader in destination shopping centres, in terms of development and operations. URW welcomes approximately 1.2 billion visitors a year to its shopping centres. Each of the centres has its own website that provides useful information to visitors and helps the company better understand its customers to offer personalised information on new stores, events or special offers. There are 63 websites, managed by more than 100 webmasters, who register around 50 million visitors to Europe each year.

“We chose Avanade because of the Avanade-Sitecore partnership. We were looking for a player to support us throughout the entire project cycle, from construction through the life of the solution.”

Julien Marlot Director of Digital Solutions, Unibail-Rodamco-Westfield

Solution

URW identified the need for a more efficient Content Management System (CMS) solution and support for integration. It chose Avanade, a market-leading Sitecore expert, to support the group throughout the project cycle, from construction to solution deployment.

The platform, managed and monitored 24/7 for the group, provides a website for each of the shopping centres. The content is also sent to other digital channels (mobile applications and touch terminals in shopping centres).

Results

URW has realised several benefits to date, which include:

  • Website traffic has increased by more than 25%
  • The number of loyalty cardholders has doubled
  • SEO traffic has increased by 20%

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