In these unprecedented times, one of the key challenges for organizations is to turn customer data from various sources into a comprehensive customer, citizen or patient 360-degree profile. And this view is important, as it will enable organizations to get deeper insights into the interactions and needs of their customers and stakeholders to create a more optimal way of communication.
- One integrated platform to personalize experiences across every customer interaction.
- Compiling data from a variety of source to create a unified view on customers.
- Creating segments, KPI’s and visualizations of profiles to transform customer experiences and optimize communication.
Data driven decisions with Customer Insights (CI) and Adobe Marketing
Business outcomes from CI and Adobe Marketing integration
Customer challenges and requirements
Live CI and Adobe integration demo based on customer case