Scrum für Agiles Marketing– Episode 4

Planning, budgeting, governance, control and risk can prove to be thorns in the side for many organisations when it comes to formulating a marketing plan.

That’s because there’s a disconnect between how work is being funded and planned on a macro and micro level, versus the use of Scrum and Agile Marketing at the team level. So, what’s the answer and how do you ensure better collaboration?

In this, our fourth podcast examining Agile Marketing, we discuss how to get a better insight into which team members need more visibility at each stage of the process – and talk about how to create a cross-functional team that enables a better understanding of how all team members work. Find out how to achieve greater flexibility and ultimately, better results.