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CX + EX = ROI+

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Most companies know that improving their customer experience (CX) is a key to competitive advantage and growth. Many know that improving their employee experience (EX) is crucial as well. But what they haven’t known is what elements of those experiences they need to improve, and by how much, to enhance specific measures of financial performance such as sales, earnings and return on investment.

New work from Avanade uses advanced data science techniques to drive and measure the creation of tangible value through an organisation’s employee and customer strategy.

This is CX + EX = ROI+

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