Julie Tyios is a manager of digital strategy at Avanade. She specializes in digital transformation, content strategy, search engine optimization, and analytics and measurement strategy. With over 15 years’ experience, she has worked as a consultant for Fortune 500s, government agencies, startups, and non-profits to design content and go to market with a competitive advantage. Julie blends analytical thinking with a focus on the user experience to bring innovative solutions to companies and their customers, leading to transformative results. Julie is an advocate for data-driven decision-making and user-centric design, and enjoys sharing her knowledge in these areas to empower her clients to succeed in today’s digitally driven world.