It’s tough to stand out in today’s digital marketing space. As customer expectations shift and industries transform, how can established brands keep pace to differentiate themselves? While some may be chasing after the next shiny object to maintain relevance, we’re seeing many future-ready organizations focus on getting measurable results where it really counts: the overall customer experience.

That’s why today I’m extremely proud to share that Avanade and three of our clients have been recognized for earning 2018 Sitecore Experience Awards which, as Sitecore describes, “recognize brands that have built truly customer-centric digital environments using Sitecore technology”:

Volvo Cars – Best use of Sitecore as digital experience platform: Nordics

Volvo is redefining its brand and earning 7% increase in global sales compared to 2016 thanks to its digital transformation.

Merck & Co. – Best web content experience: North America

Merck & Co. is making medical information accessible to a massive audience around the world, supporting 14 million user sessions per month.

Open Universities Australia – Best business ROI: Australia and New Zealand

By creating a 360-degree view of its student base to serve them more effectively, the organization is driving an increase in leads and enrollments.

Last but not least, Avanade – Fastest time to market: North America

By updating our website and integrating effectively with our martech stack, we saw a 72% improvement in click-throughs for visitors served with an industry-personalized experience and more than 30% of visitors actively engage. 

Winning these awards is not an easy task; it takes a ton of effort not only to execute a modern digital marketing vision, but to translate those efforts into real business impact. That makes it even more exciting to see a broad representation of global brands across industries. Each winner has a unique take on their market, business challenges and expectations for a great customer experience. And each one is taking a different path to success.

The digital marketing team here at Avanade is privileged to help these and other organizations maximize their use of the Sitecore platform to better connect to their customers. Whether we’re collaborating on strategy, guiding technology with design led thinking or digging deep into data to extract meaningful insights, our agile team of Thinkers, Makers and Doers are eager to get in the weeds while maintaining that high-level view of the end-to-end customer experience.

It’s been a privilege to partner with these organizations and help them create these customer experiences. We’re thrilled that they are being acknowledged for their hard work and innovation. Congratulations on this huge achievement, because as your customer experience results prove – you earned it.

Learn more about the winners here.

Read the press release here.

We’ve got even more great work to share. If you’ll be at Sitecore Symposium October 8-11 in Orlando, Florida, attend our sessions. We’ll cover content strategy, marketing, commerce and more.