What digital forgot: The retail frontline
Avanade and Microsoft partnered with Incisiv to survey retailers across the US, UK, Germany and France to get a glimpse into the frontline workforce.
DOWNLOADThese are exciting times in retail. The richness of retail experiences has never been greater. And, the possibilities for brick and mortar stores to be an integral part of a retailer or brand’s customer experience are limited only by their imagination, innovation and execution.
Brick and mortar stores are essential to retailers’ growth plans and their continued quest for greater relevance in their customers’ lives. With a changing landscape, four retail upstarts offer valuable lessons to larger retailers weighed down by legacy.
Our Future of Stores Point of View showcases four retailers that are offering a valuable glimpse into the Future of Retail.
Retailers need to better enable their frontline workforce
As retailers prioritise improving their CX, they must do so on the back of an excellent employee experience, not at the cost of it.