Making the data and marketing connection.
Sure, you think you know your customers. And you’re working hard to serve them in the ways they expect. But are you able to take the extra step and serve them in ways they’ve never imagined?
To do that, you need to understand and engage your customers in entirely different ways. You must address not only web and mobile touchpoints but also offline and traditional physical experiences. That requires a true omni-channel approach, driven by data.
For a customer, this means an experience in one channel that picks up where the last one left off, without the need to restate the relationship and context. Avanade’s Digital Marketing Analytics solutions can put you on the path to true customer intimacy – and help you create engaging experiences that drive improved acquisition, retention and profitability.
“The immediacy of being able to see the data means that it is tangibly transforming our service delivery.”
To provide customers with a seamless experience, you must consider the larger context of social sphere, geo location, demographics and a wide variety of localised market trends. Through a comprehensive set of platforms, data and analytics approaches, we can provide you with this kind of insight across all your channels.
This enables a better understanding of your marketing ROI, improved customer acquisition, better retention of the right customers and improved customer experiences. And that translates into real results. For example, we helped a financial services organisation drive a 25 percent increase in its marketing campaign results by using our Digital Marketing Analytics approach.