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January 2016

1 article

Latest

Marketing

Are your CMO and CIO in a failed relationship?

Posted by Stella Goulet on January 20, 2016

This article originally published in IT Best of Breed. Imagine trying to implement a global demand-generation campaign without a marketing automation system. Or manage your social channels without the right analytics tools. Technology has become so integral to marketing today, it’s hard to imagine life without it. Which is why it’s so important for...

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