Barry Givens
Barry Givens is the Director of Product Management for CRM at Avanade. He is responsible for developing the strategy and roadmap for a growing portfolio of Microsoft Dynamics CRM-based industry solutions. Prior to joining Avanade Barry held a variety of positions at Microsoft over a 15 year period. That work included ten years working on Microsoft Business Solutions in R&D, technical marketing and as the global channel development manager for Microsoft Dynamics CRM.
Top topics Barry writes about:
Latest
Customer Experience
Sustain great brand experiences with future-ready customer service
Future-ready companies are employing enterprise technology that brings together contact center operations with marketing customer-centricity.
Business Apps
Bot love: How to measure it
One place to start learning about bots is to understand how to measure their success. Get tips on how to do this.
Retail
Retailers look to employees to provide a great in-store experience
Avanade global research study shows retailers are anticipating big changes to their store formats.
Retail
Study shows retailers overlook employees when changing store formats
Retail execs unanimously envision a change in the role of physical store formats: from traditional sales centers to experiential environments.
Retail
The value of customer experience in retail
Avanade and Sitecore's recent research shows that retailers prioritizing customer experience investments saw an uptick in customer loyalty.
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