Barry Givens

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Barry Givens is the Director of Product Management for CRM at Avanade. He is responsible for developing the strategy and roadmap for a growing portfolio of Microsoft Dynamics CRM-based industry solutions. Prior to joining Avanade Barry held a variety of positions at Microsoft over a 15 year period. That work included ten years working on Microsoft Business Solutions in R&D, technical marketing and as the global channel development manager for Microsoft Dynamics CRM.


Business Apps

Bot love: How to measure it

Posted on May 29, 2018

One place to start learning about bots is to understand how to measure their success. Get some tips on how to do this from Barry Givens.

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Study shows retailers overlook employees when changing store formats

Posted on March 23, 2017

Retail execs unanimously envision a change in the role of physical store formats: from traditional sales centers to experiential environments.

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NRF 2017: applying innovation and virtual reality to retail

Posted on January 10, 2017

Digital retail expert Barry Givens shares the technology behind Avanade and Accenture's Digital Retail Innovation Lab ahead of NRF's Retail's Big Show 2017.

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Digital Business

Building customer relationships: from touchpoints to transactions

Posted on October 27, 2016

Avanade digital customer experts weigh in on the best ways to convert touchpoints into transactions to build real customer relationships.

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The value of customer experience in retail

Posted on September 19, 2016

Avanade and Sitecore's recent research shows that retailers prioritizing customer experience investments saw an uptick in customer loyalty.

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