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Barry Givens

Barry Givens is the Director of Product Management for CRM at Avanade. He is responsible for developing the strategy and roadmap for a growing portfolio of Microsoft Dynamics CRM-based industry solutions. Prior to joining Avanade Barry held a variety of positions at Microsoft over a 15 year period. That work included ten years working on Microsoft Business Solutions in R&D, technical marketing and as the global channel development manager for Microsoft Dynamics CRM.

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Customer Experience

Sustain great brand experiences with future-ready customer service

Posted on November 27, 2019

Future-ready companies are employing enterprise technology that brings together contact center operations with marketing customer-centricity.

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Business Apps

Bot love: How to measure it

Posted on May 29, 2018

One place to start learning about bots is to understand how to measure their success. Get tips on how to do this.

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Retail

Study shows retailers overlook employees when changing store formats

Posted on March 23, 2017

Retail execs unanimously envision a change in the role of physical store formats: from traditional sales centers to experiential environments.

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Retail

The value of customer experience in retail

Posted on September 19, 2016

Avanade and Sitecore's recent research shows that retailers prioritizing customer experience investments saw an uptick in customer loyalty.

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