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Barry Givens

Barry Givens is the Director of Product Management for CRM at Avanade. He is responsible for developing the strategy and roadmap for a growing portfolio of Microsoft Dynamics CRM-based industry solutions. Prior to joining Avanade Barry held a variety of positions at Microsoft over a 15 year period. That work included ten years working on Microsoft Business Solutions in R&D, technical marketing and as the global channel development manager for Microsoft Dynamics CRM.

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Business Apps

5 digital project pitfalls to avoid in the public sector

Posted on June 6, 2022

Elected officials and civil servants at all levels are motivated to improve citizen engagement, however simply “going digital” agency by agency is destined to result in continued citizen frustrations if these common pitfalls are not avoided.

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Customer Experience

Sustain great brand experiences with future-ready customer service

Posted on November 27, 2019

Future-ready companies are employing enterprise technology that brings together contact center operations with marketing customer-centricity.

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Business Apps

Bot love: How to measure it

Posted on May 29, 2018

One place to start learning about bots is to understand how to measure their success. Get some tips on how to do this from Barry Givens.

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