Corine Vives is Avanade’s Executive Global Lead for Retail and Consumer Goods – where she has been leading the go-to-market approach, solution portfolio and growth strategy in these dynamic and diverse industries, since 2019. In her role, Corine is also responsible for steering the deep partnership with Accenture and Microsoft as well as Avanade’s extended ecosystem of industry-specific partners. Corine has deep retail and consumer goods experience and expertise – having worked with leading brands from across the globe for decades, consulting on a series of pioneering digital transformation projects. Joining in 2000, after a long consulting career in Accenture, Corine was part of the core team that launched Avanade in Spain. In recognition of her leadership, she was appointed General Manager of Avanade’s Iberia region in 2011. Corine is based in Spain and is also a Global Executive Sponsor of Diversity and Inclusion, focusing on creating opportunities and ensuring equality for all Avanade employees. 

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