Dave Carmichael

Dave Carmichael is an Avanade Executive leading our Global Solution and Industry Marketing teams across a variety of functions and activities. Previously, he managed Global Service Line marketing efforts that supported Managed Services, Application Development, and Technology Infrastructure offerings. He also spearheaded the internal Agile Marketing training program that is responsible for getting Avanade’s Marketing Team educated and certified. With decades of product marketing expertise and a passion for marketing, Dave joined Avanade from IBM in 2012 where he played a key role in leading IBM’s messaging, positioning, and marketing development around the IBM Cloud solutions portfolio. He is based in the UK.



An agile marketing journey: From tribulations to triumph

Posted on July 23, 2019

David Carmichael walks us through the journey of creating an Agile marketing team at Avanade.


Application Development

Ready by Design: The three strategies for success

Posted on May 30, 2019

When you’re prepared for anything and shaped to adapt and evolve then you’re Ready by Design.



Workplace experience (WX) premieres at Gartner Summit

Posted on September 17, 2018

Dave Carmichael discusses the new workplace experience of today, and how Avanade will be discussing the topic at the upcoming Gartner Digital Workplace Summit.


Technology Infrastructure

Intelligent IT: Turning science fiction into science fact

Posted on March 6, 2018

When technology, methodology and people work as one, wonderful things can happen. At Avanade, we call it Intelligent IT.


Technology Infrastructure

How does your IT stack up to your peers?

Posted on August 2, 2017

Key to making an IT modernization business case is the ability to demonstrate business ROI, thinking beyond IT.


Managed Services

When does outsourcing become managed services?

Posted on July 24, 2013

Managed Services is a more descriptive term for solutions that go beyond just cost savings.


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