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Dave Carmichael

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Dave Carmichael is an Avanade Executive leading our Global Solution and Industry Marketing teams across a variety of functions and activities. Previously, he managed Global Service Line marketing efforts that supported Managed Services, Application Development, and Technology Infrastructure offerings. He also spearheaded the internal Agile Marketing training program that is responsible for getting Avanade’s Marketing Team educated and certified. With decades of product marketing expertise and a passion for marketing, Dave joined Avanade from IBM in 2012 where he played a key role in leading IBM’s messaging, positioning, and marketing development around the IBM Cloud solutions portfolio. He is based in the UK.

Latest

Marketing

An agile marketing journey: From tribulations to triumph

Posted on July 23, 2019

David Carmichael walks us through the journey of creating an Agile marketing team at Avanade.

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Application Development

Ready by Design: The three strategies for success

Posted on May 30, 2019

When you’re prepared for anything and shaped to adapt and evolve then you’re Ready by Design.

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Workplace

Wake up to the workplace value equation

Posted on October 15, 2018

Business is waking up to the fact that the workplace is a critical transformation enabler, the Workplace Experience has become the new frontier for competitive advantage.

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Workplace

Workplace experience (WX) premieres at Gartner Summit

Posted on September 17, 2018

Dave Carmichael discusses the new workplace experience of today, and how Avanade will be discussing the topic at the upcoming Gartner Digital Workplace Summit.

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Technology Infrastructure

Intelligent IT: Turning science fiction into science fact

Posted on March 6, 2018

When technology, methodology and people work as one, wonderful things can happen. At Avanade, we call it Intelligent IT.

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Technology Infrastructure

How does your IT stack up to your peers?

Posted on August 2, 2017

Key to making an IT modernization business case is the ability to demonstrate business ROI, thinking beyond IT.

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Technology Infrastructure

How to make an IT modernization business case

Posted on June 12, 2017

Big IT modernization projects require a big investment, justified with a business case that demonstrates a worthwhile ROI.

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Marketing

Agile for marketing – a no brainer

Posted on October 4, 2016

Our own ways of working can prevent us from performing as well as we would like to. We think there’s a better approach: agile for marketing.

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Managed Services

Creating a New Economics of IT

Posted on July 6, 2016

Learn about the three pillars of Avanade's New Economics of IT: liquid applications, intelligent platforms and connected ecosystems.

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