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Rob Asen

Rob Asen

As North America Advisory Lead for Avanade, Rob leads a team of practitioners across the US and Canada who work with large enterprise clients to help them accelerate their digital transformation journeys and envision new business models. Co-owned by Microsoft and Accenture, Avanade is the most successful joint venture in the history of the IT industry, with more than 30,000 professionals worldwide and revenues of $2.5B+.

Throughout his 20+ year career in management consulting at firms like KPMG Consulting/BearingPoint and Cognizant Consulting, he established a track record of success helping clients transform their businesses across the lenses of strategy, technology and operational change. At Avanade, he partners with clients to envision new business models, new experiences for customers and employees, and new ways of operating as inspired by emerging technologies, with particular emphasis on opportunities arising from cloud-enabled AI. Avanade is also a research patron of MIT's Center for Information Systems Research, enabling us to bring MIT's rigorous, field-based research on digital transformation best practices to our clients.

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