Roberta Capellini

Roberta Capellini is the Service Design Lead of the Milan Digital Innovation Studio at Avanade Italy. In her role, she integrates research and science-based insights to develop services that support desired cognitive, emotional, and physical experiences.


Data and Analytics

Small or big data? Design thinking needs both

Posted on July 2, 2020

Roberta Capellini explains how doing research, collecting and interpreting data is the key to producing actionable results, to best inform design decisions and to create innovation.


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