Building customer relationships: from touchpoints to transactions
Avanade digital customer experts weigh in on the best ways to convert touchpoints into transactions to build real customer relationships.
You be the judge: customer experience – obstacles or opportunities?
Most companies have or are developing a formal customer experience strategy, but are facing obstacles.
Uneaten breadcrumbs: the data and marketing connection
From a marketing perspective, organizations need to use data and analytics to marry the online customer experience with physical touch points