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Digital Business

Digging deeper into the Power of Moments

Posted on November 6, 2017

Some people call them defining moments, others call them power moments. Sherri Brouwer explains the Power of Moments framework by New York Times bestselling authors, Chip and Dan Heath.

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Avanade Spotlight

Power of Moments at Sitecore Symposium 2017

Posted on October 12, 2017

Sherri Brouwer shares why Sitecore Symposium is her favorite event of the year. This year we’re embarking on a “Power of Moments” journey. Are you with us?

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Digital Business

Building customer relationships: from touchpoints to transactions

Posted on October 27, 2016

Avanade digital customer experts weigh in on the best ways to convert touchpoints into transactions to build real customer relationships.

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Digital Business

You be the judge: customer experience – obstacles or opportunities?

Posted on July 7, 2016

Most companies have or are developing a formal customer experience strategy, but are facing obstacles.

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Marketing

Uneaten breadcrumbs: the data and marketing connection

Posted on August 31, 2015

From a marketing perspective, organizations need to use data and analytics to marry the online customer experience with physical touch points

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