Some people call them defining moments, others call them power moments. Sherri Brouwer explains the Power of Moments framework by New York Times bestselling authors, Chip and Dan Heath.

Sherri Brouwer shares why Sitecore Symposium is her favorite event of the year. This year we’re embarking on a “Power of Moments” journey. Are you with us?

Avanade digital customer experts weigh in on the best ways to convert touchpoints into transactions to build real customer relationships.

Most companies have or are developing a formal customer experience strategy, but are facing obstacles.

From a marketing perspective, organizations need to use data and analytics to marry the online customer experience with physical touch points