Measuring adoption and ROI of your digital workplace investments
- Posted on August 8, 2016
What if you could easily and quickly measure which employees are using certain digital tools, if they’re using them effectively, and if they are having an impact and creating value for the business? Today’s companies are investing heavily in digital workplace solutions, but they often find themselves stuck without effective ways to measure the value of those investments and improve adoption as a result.
Consider these two scenarios:
- Company A needs a better way to ensure access to content for today’s mobile workforce in a secure way, so it implements OneDrive for Business. Because Company A’s goal here is fairly straightforward, adoption numbers are a good indicator of value and can tell Company A if its investment is paying off.
- Company B, on the other hand, needs to fight employee attrition, so it implements the full suite of Office 365’s collaboration and productivity tools to improve employee engagement. In this case, the company needs to know not just who is using these tools, but how they’re using them – and to what effect – in order to determine if they create value by increasing employee engagement. Because options for measuring usage patterns have not always been widely available, companies have struggled to do this type of sophisticated measurement.
A New Generation of Analytics Solutions
Fortunately for today’s enterprises, analytics tools and services have matured beyond just measuring adoption (scenario 1), bringing in multiple data sources that measure effective use and show correlation to business objectives (scenario 2). For example, we helped a global consumer goods company meet its goal to reduce the number of emails and meetings by examining how its employees were communicating and collaborating with each other – and then implementing the right tools to address those usage patterns. In another example, we helped a large global resources company improve compliance and security of documents, and in the process helped it eliminate unused but allocated licenses that saved the client $24,000 per month in the first business unit where our analytics solution was implemented.
Moving from Insights to Action
As companies move through the measurement lifecycle – looking first at digital tools adoption, then at effective use and performance against business objectives – they can start to look at other data sources outside of productivity tools. Take attrition rates and customer satisfaction rates, for example. Is there a relationship between employees who use digital tools, and a high correlation rate on these measures?
As sophisticated as today’s analytics tools are, however, we must remember that it’s not analytics that drive change in behavior; they only prompt a proper change enablement program. Companies can’t expect to achieve real business value unless they’re committed to implementing the behavior changes necessary to get the most out of their digital workplace investments. Having said that, while not a silver bullet, having the right analytics framework in place is imperative.
To learn more about best practices and approaches to digital workplace insights, Avanade will be presenting at Microsoft Ignite, September 26-30, 2016 in Atlanta.