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CMO

2 articles

Latest

Marketing

Exploring the promise of Agile marketing

Posted by Stella Goulet on May 26, 2016

Today marketers need to be able to move as fast as the digital world requires. Yet some of our approaches and processes are old school and slow. It's time for marketing to take a lesson from the delivery side of the business and shift to a more agile approach. Think, for example, of the time and cycles it can take when working on an initiative with...

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Marketing

Are your CMO and CIO in a failed relationship?

Posted by Stella Goulet on January 20, 2016

This article originally published in IT Best of Breed. Imagine trying to implement a global demand-generation campaign without a marketing automation system. Or manage your social channels without the right analytics tools. Technology has become so integral to marketing today, it’s hard to imagine life without it. Which is why it’s so important for...

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