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Content Management

9 articles

Latest

Marketing

From digital chaos to digital clarity

Posted by Yasaman Tahmasebi AND Andrä Goldhahn-Avsarer on November 22, 2022

The key to take full advantage of your content is a well-thought-out content hub that makes it easy to display, share and integrate with other systems.

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Customer Experience

How page-based metadata can accelerate personalization at scale

Posted by Bayani Portier on December 8, 2021

Page-based metadata can help you set up personalization at scale, enabling you to adapt the user experience to the context of every visitor.

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Marketing

Rethink your marketing strategy with composable digital platforms

Posted by Dave Moore on September 9, 2021

With composable technology stacks, organizations get a building block set of sorts to create this experience-first strategy.

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Customer Experience

Unleash the personalization potential of experience fragments

Posted by Bayani Portier on August 16, 2021

Avanade's modular approach to content management with the AEM intelligent experience fragments feature can help content developers repurpose and personalize content to deliver exceptional customer experiences.

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Customer Experience

Master your content lifecycle with an experience-first approach

Posted by Amir Dehnad on July 19, 2021

Learn how to optimize your end-to-end content lifecycle with an experience-first content strategy that delivers market-leading customer experiences.

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Customer Experience

Why your customer experience strategy needs a DAM

Posted by Avanade News on June 16, 2021

A DAM is vital for digital marketers looking to deliver a connected experience, but it is also an important tool for ‘pure' marketing activities.

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Marketing

The content delivery approach – providing value for your investment

Posted by Avanade News AND Saul Darby on February 14, 2020

Saul Darby explains how the content team at Avanade Digital Innovation Studio Melbourne have developed an actionable framework for the successful end-to-end management of scaled content execution.

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Collaboration

Content is King, and Avanade says Long live the King

Posted by Ruven Gotz AND Michelle Caldwell on October 4, 2018

Avanade is a charter member of Microsoft’s new Content Services Partner Program. Learn more about the program and new Content Services capabilities from Ruven Gotz & Michelle Caldwell.

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Marketing

5 ways to get a handle on content run amok

Posted by Avanade News on August 24, 2018

Avanade CMO Stella Goulet and Priscilla Donegan share five lessons learned from our content management journey.

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