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Market Research

2 articles

Latest

Digital Business

Perfecting customer experiences with frictionless personalization

Posted by Amir Dehnad on January 26, 2017

In my first blog post discussing using personalisation to deliver a seamless customer experience, we delved into context marketing strategy. This follow-up post considers how the people prerogative and frictionless personalisation impact user experience. The People Prerogative While all big brands will have people on hand who are familiar with cus...

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Avanade Spotlight

Delivering award winning customer experiences for clients with Sitecore

Posted by Mick Slattery on July 19, 2016

There’s been a shift in how companies interact with their customers. Companies who understand their customers and then meet and exceed those expectations win in the marketplace. How much? In a recent study, Avanade and Sitecore found that for every $1 invested in Customer Experience, organizations can expect $3 in return. Today, we are helping a n...

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