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Martech

10 articles

Latest

Marketing

Adobe Campaign v8 - a dinosaur or rockstar?

Posted by Avanade News on February 22, 2023

The release of Adobe Campaign v8 has brought big changes in the engine room. Plus, new features that brings Adobe Campaign forward and ready for the future.

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Marketing

How a hot stage light and gardening gloves made me rethink Martech

Posted by David Dorrian on November 5, 2021

Avanade offers the integrated, end-to-end services that help marketing decision makers navigate the tough choices and deliver growth for their organization.

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Marketing

Account-based marketing is here to stay

Posted by Avanade News on December 4, 2020

Mishel Justesen breaks down the benefits of ABM and how marketing and sales teams need to come together to drive maximum ROI from this strategic customer-targeting program.

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Marketing

Q&A: Democratizing data-driven marketing

Posted by Avanade News on July 13, 2020

With the right tools and strategy, providing data accessibility to a broader set of co-workers who depend on fact-based insights to deliver results is an attainable goal.

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Marketing

Six challenges standing in the way of effective personalization

Posted by Ben Morgan on February 13, 2020

Ben Morgan describes six challenges that might be preventing your company from introducing powerful personalized experiences.

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Digital Business

Everything revolves around customer experience at DMEXCO

Posted by Avanade News on September 26, 2019

Timur Asar shares his four key takeaways from DMEXCO 2019.

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Marketing

CX and marketing tech

Posted by Amir Dehnad on November 2, 2018

Amir Dehnad discusses the importance of realizing the full benefits of your company’s investment in martech.

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Marketing

Simplify martech stacks for greater customer experiences

Posted by Avanade News on October 3, 2018

Avanade CMO Stella Goulet shares insight on why martech stacks are critical to business success.

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Marketing

5 ways to get a handle on content run amok

Posted by Avanade News on August 24, 2018

Avanade CMO Stella Goulet and Priscilla Donegan share five lessons learned from our content management journey.

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Customer Experience

Is your martech engaging customers – or losing them?

Posted by Avanade News on July 18, 2018

How do you connect your martech to wow your customers? Find out from Ken Ramoutar.

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