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Martech

4 articles

Latest

Marketing

CX and marketing tech

Posted by Amir Dehnad on November 2, 2018

Amir Dehnad emphasizes the importance of realizing the full benefits of your company’s investment in martech.

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Marketing

Simplify martech stacks for greater customer experiences

Posted by Stella Goulet on October 3, 2018

Avanade CMO Stella Goulet shares insight on why martech stacks are critical to business success.

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Marketing

5 ways to get a handle on content run amok

Posted by Stella Goulet and Priscilla Donegan on August 24, 2018

Avanade CMO Stella Goulet and Priscilla Donegan share five lessons learned from our content management journey.

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CX

Is your martech engaging customers – or losing them?

Posted by Ken Ramoutar on July 18, 2018

How do you connect your martech to wow your customers? Find out from Ken Ramoutar.

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