As B2B companies evolve in the CX space, organizations need to include a multiple touchpoint approach within their CX strategy.

The “change” part of customer experience (CX) is without a doubt the most challenging part of advancing your organization’s CX maturity.

Chris Lloyd-Jones recaps IP Expo Manchester, and why companies should be using the intelligent edge to embrace emerging business models.

It’s plain truth that everyone wants to do personalization, because they can see it’s what customers expect. Xavier Stallings shares tips on how to get started.

Satya Nadella’s "Hit Refresh" reveals surprising insights into a business management and leadership style that is a reflection of Nadella’s own worldview.

Read about five tips for building a framework to turn innovation into action in your organization.

Explore how the people prerogative and frictionless personalisation impact user experience.

Client experience is the central element of our Avanade company website.

Our own ways of working can prevent us from performing as well as we would like to. We think there’s a better approach: agile for marketing.

Avanade and Accenture are recognized together as a leader for worldwide Microsoft enterprise application implementation services.