Shawn Shell gives three factors that often spell the difference between success and failure with an innovation strategy.

As B2B companies evolve in the CX space, organizations need to include a multiple touchpoint approach within their CX strategy.

The “change” part of customer experience (CX) is without a doubt the most challenging part of advancing your organization’s CX maturity.

Chris Lloyd-Jones recaps IP Expo Manchester, and why companies should be using the intelligent edge to embrace emerging business models.

It’s plain truth that everyone wants to do personalization, because they can see it’s what customers expect. Xavier Stallings shares tips on how to get started.

Satya Nadella’s "Hit Refresh" reveals surprising insights into a business management and leadership style that is a reflection of Nadella’s own worldview.

Read about five tips for building a framework to turn innovation into action in your organization.

A customer-centric approach can add value to a company by enabling it to differentiate itself from competitors.