From purpose to personality, learn about the 8 critical elements to consider when building chatbots to improve your customer experience and enhance your brand.

How Avanade's experience design team developed AGL’s new design language system and information architecture.

Read about headless CMS, which is when the front-end is detached from the back-end to create and manage content.

Learn how to leverage digital assets to deliver a truly personalized user experience.

Learn about creating A/B tests and analyzing data in Sitecore to optimize the digital customer experience.

Learn how to improve UX by using Sitecore FXM to unify your enterprise web stack.