The company sought to tap digital to its fullest to drive high-value, meaningful, personalized interactions with customers across its many brands. But given its fragmented digital environment, with duplicate technologies and content, improving overall digital delivery was the first priority.
To save costs and drive efficiencies, the company sought the help of Accenture and Avanade in building a common digital platform and operating model.
Using a Sitecore content management platform deployed on Microsoft Azure, the Accenture and Avanade team designed a common digital strategy for the company. Today the team is converting each brand individually to the new platform, ensuring each can meet its individual digital marketing goals.
The CPG customer saved costs across the board. Offshore resources brought a 33 percent savings over the incumbent digital agency. But cost savings are just the start of the benefits gained by the new digital platform. Speed to market has been another significant gain for the company.
For end consumers, the new platform means a more personalized, value-rich interaction with favorite brands. The user experience is consistent across platforms, so consumers can connect with brands and view products with ease on any device.