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Business Situation
Marine insurer invests in a CRM platform to equip the organization for future growth.
Together with Skuld, Avanade developed a new CRM system to handle multiple business processes allowing the company to realize their strategy for future growth.
To address a situation where customer information and sales processes were fragmented and manual, Skuld decided to invest in a CRM platform that would equip the organization for its future growth ambitions.
Results
The project has established a platform for Skuld to support its business processes in the following areas:
Customer management: A 360-degree view of Skuld’s customers and contacts.
Marketing and segmentation: Based upon the customer information in the CRM solution, Skuld is now able to streamline its marketing activities.
Sales: Skuld’s sales activities are now standardized and streamlined through the implementation of a structured sales process in CRM.
