The Future of Manufacturing Industry Podcast – Episode 1: Transform your workforce and workplace

Manufacturers are embracing transformation and going beyond Industry 4.0 to help their workforce and workplace become safer and more productive. This podcast with leaders from Academia and Industry innovation will discuss the key challenges and solutions prevalent today.

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David Morgan
Global Industry and Solutions Marketing Lead for Manufacturing, Avanade

With over 20 years in the IT industry David is the marketing leader for the manufacturing industry at Avanade. David has wide ranging leadership experience from systems engineer, consulting sales, account management and solutions marketing. His focus at Avanade is to ensure Avanade’s GTM direction enables manufacturers to embrace new solutions and deliver tangible business outcomes.

Featured Guests


Graham Howe
Principal Research Fellow (Advanced Manufacturing – Industry 4.0)University of Wales Trinity St David

Graham spent the first part of his career in the automotive industry, leading project teams in the design, development and manufacture of automotive components across the globe. Since moving to University of Wales Trinity Saint David he’s headed up the School of Engineering, led the development of Undergraduate and Postgraduate Manufacturing programs and is passionate about supporting Welsh Manufacturing through skills and knowledge development. With this background, he jumped at the chance to join the MADE team as the opportunity to help Welsh organizations overcome the hype of Industry 4.0 and identify new technologies which could transform their businesses, was a massive incentive and opportunity which Graham couldn’t turn down.

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David Varela, CEng
Technology Manager, Visualization The UK Manufacturing Technology Centre (MTC)

David has over 10 years of experience working in the commercial R&D sector. Over the last 5 years he used his manufacturing and systems engineering background to architect and lead the development of complex solutions using Mixed Reality, cloud, AI, and enterprise systems to create a new paradigm of the manufacturing digital worker. David’s passion is pushing the boundaries of technology to create business value and drive cultural and performance change in the enterprise.

In addition, David is a technology evangelist, public speaker, and contributes to multiple technology publications.



Martin Harper
Innovation Lead, Avanade UK and Ireland

Martin is Innovation Lead for the UK & Ireland. Since joining Avanade in 2017, Martin has worked in a variety of roles across both our Advisory and Experience Design practices, including as part of the London Digital Studio, and during this time has built out the XR offering in the UKI.

As Innovation Lead, Martin's role is two-fold; to bring forward new ideas and technologies that solve our clients' challenges, and to encourage our own internal culture of innovation.



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