Aviva decided to enter the world of mobile applications, launching their own brand in this market. This is a B2C app aimed at existing and prospective customers.
"Aviva Italia" is an app available on the major smartphone and tablet platforms (iOS, Android, Windows Phone and Windows 8), and is free to download from the relevant app stores. The app enables users to send accident reports, through data collection and electronic completion of the CAI accident report form. By accessing the Customer Area (Area Clienti), it is also possible for users to check their own insurance status and to track payments and upcoming deadlines.
Using the app, users can also locate branches or agents, view the product catalogue and access useful contact numbers. The features of the application, such as accident reports or branch details, for example, are managed via a web portal.
Avanade succeeded in fully satisfying the client's requirements, allowing Aviva to have a significant presence in the major mobile app stores within ten months and establishing this presence with an app that is among the most complete and innovative on the Italian market.
- The app was created within the projected time frame and the feedback received highlights the client's complete satisfaction
- Avanade helped Aviva's IT department to keep its promises and achieve challenging objectives
- Aviva recognized Avanade as a benchmark partner for its mobile strategy
- The project was on budget, on time and on quality