Finding the right perspective in the digital customer age

The Chief Information Marketing Officer (CIMO) isn’t a role, it’s a perspective. In this exclusive report, CMOs and CIOs discuss how they found their CIMO perspective.

The relationship between marketing and IT is changing. As the customer journey evolves, the combined power of marketing and IT is being called upon to improve the digital customer experience, keep pace with innovation and stay ahead of the competition.

Avanade’s CIMO report brings together leading CMOs and CIOs in business today, to give their views on the new digital realities:

  • Shifting priorities and responsibilities 
  • Short and longer term challenges they face every day 
  • How to deliver true collaboration across both departments 
  • Ways to better serve customers and enable digitally empowered experiences

Find your CIMO perspective. Read our exclusive report:

Disconnected martech is leaving money on the table

61% of businesses are losing revenue because of their martech stack, but it doesn’t have to be this way.

Strategic view to personalisation

A three-step guide to speed up success.

Re-think your martech

Three ways to upgrade your martech and connect to your customers.

Customer Experience Practical Guide

Practical guidance from experts at Avanade on how to build your best customer experiences.

Sitecore Experience Awards

Avanade joins clients Merck & Co, Volvo Cars and Open Universities Australia in winner’s column.

Australian Department of Industry redesigned its website so businesses can find what they need on -quickly and easily

Avanade leveraging agile, Sitecore and Microsoft Azure for Digital Channel Transformation project.

Police Mutual gains better view of customers

One set of priorities for IT and marketing delivers better customer experiences across channels.

More Business Issues

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Next steps

Contact us to capitalise on digital technologies to create market differentiation.

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