Avanade evolved

What matters to Avanade is creating a compelling, client-centric digital experience

At Avanade – a joint venture between Accenture and Microsoft – we've evolved our services and offerings to reflect the ever-changing imperatives of our clients.

To progress our narrative and our relationship with our current and prospective clients and talent, we acknowledged the opportunity to reflect our value through a modern, digital experience. Looking to launch in record time, we used Avanade X, our experiences division, to redesign and build the new Avanade.com. We chose Sitecore’s best-in-class composable Digital Experience Platform (DXP), a platform we have delivered to over a thousand companies over the past decade. Our unparalleled Sitecore partnership allowed us the ability to use the latest, most advanced cloud-based web content and asset management capabilities from Sitecore along with our own Sitecore MVPs and experts from around the world, including our technology centers across India. The new Avanade.com enables us to do what matters to evolve our brand to match the excellence we deliver for our clients.

Motivations for action

Adaptable approach to gain velocity and quality

The Avanade X team worked in agile sprints to ensure everything we designed and built aligned to the strategy and delivered on the business goals.

We wanted to deliver at pace while never compromising the quality and experience. Therefore, we had to be decisive and stay ruthlessly focused on the impact for each phase element. We used data to develop insights that informed our design, content strategy and the future customer experience.

Through workshops with blended teams that included strategists, designers and technologists, we rapidly developed the designs and captured the requirements to develop the site on Sitecore XM Cloud and Content Hub.

We quickly established a governance model to streamline and improve our ways of working, increase accountability and deliver site releases faster with greater impact. Streamlining content development and publishing is a priority, and we continue to optimize our approach to create a seamless and robust process.

We chose pace over perfection

To compress the launch of the new Avanade.com, the Avanade X team broke the project up into several phases. The first phase focused on shipping a slimmer, more impactful site within six months. The minimum viable product (MVP) launch emphasis is on delivering a new site layout and design system and a refreshed content strategy of our highest impact content and pages – all built upon Sitecore XM’s evergreen cloud-based platform. Future releases will add content life cycle management and personalization using Sitecore Content Hub, increased performance marketing capabilities, greater content to showcase an evolution of new services, offerings, thought leadership and client impact stories, and a reimagined new careers experience. We will also revisit our data strategy to set the foundation for new AI and automation-enabled capabilities to increase marketing productivity while increasing the relevancy of our site and content to our visitors.

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Avanade evolved

What matters to Avanade is creating a compelling, client-centric digital experience

Motivations for action

Adaptable approach to gain velocity and quality

We chose pace over perfection

Doing what matters starts here

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Do what matters