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#DigitalBizChat: improving the customer experience

  • Posted on June 13, 2016

Customer experience

Digital business transformation has become the number one priority for organizations across the globe in order to remain competitive in the 21st century. At Avanade, we’re leading the way for our clients, helping them develop strategic initiatives and deploy technology platforms that allow them to increase productivity, reduce IT costs and enhance customer experiences.  That’s why I’m excited to announce the reactivation of #DigitalBizChat, our TweetChat series devoted to digital business transformation to drive deeper conversations around relevant topics.

Ray Wang, prominent analyst, author, speaker and futurist, will be the #DigitalBizChat moderator for our next TweetChat. The subject is a core competency that all organizations need to address: delivering better digital customer experiences. Ray is no stranger to digital business transformation and has been providing his insights and analysis on the subject over the last several years. You can watch Ray in our latest Digital Insights video.

We’ve developed questions for the TweetChat based on recent research on digital customer experience trends in conjunction with Sitecore, our digital marketing partner. Please give some thought to your answers and share your perspectives with the group on our TweetChat.

TweetChat Questions:

  1. Where is your org on the digital customer experience journey to becoming a digital customer-centric company?
  2. What are the biggest obstacles to creating a positive customer experience and what keeps you up at night?
  3. As part of your digital business transformation, what area(s) are you prioritizing and why?
  4. What methods are you using to personalize your customer experience?
  5. How do you measure the impact and your investment in customer experience and with what tools?
  6. In what ways are you using smarter individual targeting to create segments of one?
  7. Name some creative ways you’ve been engaged by your favorite brands?  What are those brands?
  8. What are you doing to extend your brand from the inside out?

We invite you join us and learn how others are moving toward a modern, digital platform – full details are below. You can also follow us on Twitter at @AvanadeInc for more information.

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